Happy Labor Day!

Labor Day is the traditional announcement of summers end and the start of fall. That the school year starts and to watch out for students around schools. Even after all these years of being out of school, I continue to feel the twinge that the fun of summer has ended and that it's time to buckle down and get to work. It's funny how those old habits and feelings can still be drummed up - be it in school or business.

There are other building traditions that I've learned over 21 years of doing architectural photography. The tradition of needing to take photographs of school remodels before teachers and students "personalize" the classrooms and AIA chapter design competition submittals.

I enjoy these traditions and the challenges that each brings to me. Literally going into a new school, if only for a day or two to photograph it, allows me to relive the excitement of starting the school year! The AIA competition submittals feel like exams, more so for those of you who are submitting your projects but I share the tension with you waiting for the grades - okay, maybe I've taken the metaphor a bit too far - awards.

A
fter 21 years of learning and sharing these traditions with my clients - "Friends" - I look forward to them and the excitement we have a chance to share.

As a thank you for all the excitement that we have shared, please look below for a special offer.

Architectural Photography tip of the Month

What's your point of view?

Okay, I'm not asking you for your political point of view but visual point of view.

It's quite simple but easy to overlook the point of view of a room. Was the room designed for a sitting or standing position? If it's a restaurant or living room where the view is from a sitting position take the photograph from eye-height while sitting. If it's a lobby or atrium that people pass through take the photograph from eye-height while standing. In other words take the photograph from the height that a person, using the space, would be viewing the space.

There are other points of view like "birds eye view" or "worms eye view" that you might consider. Even though these descriptors name the species, other than human, who's view we are duplicating, consider them as a way to shock your viewers into looking at a space differently! They are tricks to capture attention so use them sparingly lest the viewer feels tricked.

New Projects

Beyond being a portfolio of my work, this web site is a visual thank you to those of you who have entrusted me to photograph your projects.

A biotechnology tenant improvement project that I recently photographed is: (click on image to see this project)

Genitope, Fremont, CA for XL Construction of San Jose, CA and Dowler-Gruman Architects of Mountain View, CA

Choose to have me photograph your next project and it may possibly get featured on my web site next!

Marco Zecchin's Fine Art Photography Gallery

Along with the photographs that I do for the building industry, I also offer fine art photography on my web site. Each month I feature one of my fine art photographic galleries.

Minnesota is the state where my daughters mother is from. It is a beautiful part of America with lakes and rich farmland that I find myself attracted to as much as buildings.

This month I would like to share a gallery of photographs of structures that have caught my eye over the years
and would like to invite you to visit my Minnesota Gallery.

I invite you to consider my fine art photography and fine art book, The Spirit of Northern Italy, for your home or office, as well as offering it to clients as a fine art recommendation or gift.

Marco Zecchin's Fine Art Photography Event

An exciting addition to my web site is a video interview about my Italian photographs and the story behind them.
This 25 min. interview produced by F.W. Marrazzo for Cronaca is titled

It can be seen on my In the Press page.

Special thanks to KMVT Mountain View Community Television serving the Los Altos, Cupertino and Mountain View, California areas.

Please stay tuned as there are a number of gallery and museum shows going up in the months to come. I will be announcing these events as they become public.

In the mean time please visit my fine art galleries to choose the photographs you would like to have hanging on your walls!


Special Offer

As an incentive, for the month of September and Labor Day, I am offering a free signed limited edition 8x10 print of any image from my Fine Art galleries for any photographic assignment done during the month. This is a $250.00 value. The project needs to be photographed during the month of September to take advantage of this offer.

So invest now in the marketing of your architectural projects and take advantage of this Special Offer!
 
I look forward to hearing from you and thank you again for your trust and support over the last 21 years. I hope that you will allow me to continue serving you for many more years to come.

Happy Labor Day!

Marco Zecchin